A private gym in Stockholm, wrapped floor-to-ceiling in Venice Beach and the Hollywood Hills
The Pumping Iron feeling, brought indoors.
Commissioned through Graffiti Sthlm. The client wanted the full Muscle Beach fantasy: boardwalk on one wall, Hollywood skyline on the next.
The squat rack sits right in the middle of Venice's boardwalk, surrounded by palm trees, a food truck, a tattoo parlour sign and a cyclist rolling past. Something to stare at between sets that isn't a mirror.
Turn the corner and the boardwalk keeps going: shopfronts, awnings and signage hand-painted right into the corner of the room.
The boardwalk gives way to a purple-gold LA skyline at dusk, with mountains behind, city lights below and a star on the wall carrying the client's own name.
The Hollywood sign gets its own wall, plus a personal touch: hand-lettered stars on the sidewalk with the family's names on them, right there on the Walk of Fame.
Palm trees wrap the last corner back toward the door, with the studio's own tag signed into the sand.
