
A private gym in Stockholm, wrapped floor-to-ceiling in Venice Beach and the Hollywood Hills — the Pumping Iron feeling, brought indoors.
Commissioned through Graffiti Sthlm — the client wanted the full Muscle Beach fantasy: boardwalk on one wall, Hollywood skyline on the next.
The squat rack sits right in the middle of Venice's boardwalk — palm trees, a food truck, a tattoo parlour sign, and a cyclist rolling past. Something to stare at between sets that isn't a mirror.

Turn the corner and the boardwalk keeps going — shopfronts, awnings and signage hand-painted right into the corner of the room.

The boardwalk gives way to a purple-gold LA skyline at dusk — mountains behind, city lights below, and a star on the wall carrying the client's own name.

The Hollywood sign gets its own wall, plus a personal touch: hand-lettered stars on the sidewalk with the family's names on them, right there on the Walk of Fame.

Palm trees wrap the last corner back toward the door — with the studio's own tag signed into the sand.
